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Hyperlocal is in these days – and in a big way. Over the past 18 months a number of startups have begun dishing out hyperlocal mobile applications. If 2014 was the year for grocery delivery apps, the year thus far has been about discovery. Given this increasing interest in all things hyperlocal, we recently spent...

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Going where no medium has gone before!

Going where no medium has gone before!
Going where no medium has gone before!

At the beginning of the ’90s, Britannica, the indisputable ruler of encyclopedias with a 200 year old legacy, would hardly have felt anyone could challenge them. So when a promotional copy of Encarta began shipping with Microsoft PCs, the management at Britannica ignored it. As it turned out, “one of the greatest brand names in...

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DealChaat outage incident report

We were hijacked. On 20th November, a certain individual, who identifies himself by the name of Charly Green, illegally took over our domain name dealchaat.com It is beyond our understanding how this was authorized by the domain name registrar, GoDaddy, since the domain was renewed by us earlier this year. What shocked us more was...

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Demystifying The Indian Shopper – A photo story

What do you think is the one thing every Indian shopper wants? – A “Good Bargain” of course! Such similar insights about Indian Shoppers were recently shared by experts on Twitter that we storified. Some known truths (that Indian shoppers are price-sensitive) as well as deeper insights (Indians are always looking for a good bargain and may not...

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